How to Create a Digital Product That Grows Your Business and Increases Sales

Hey there creator!

As you likely already know if you've landed here, digital products are one of the smartest ways to scale your business, build passive income, and position yourself as an authority in your niche. It’s also one of the simplest strategies for a solopreneur with a personal brand because A) you have creative control of your product from concept to sale, and B) your digital product can come entirely from your own imagination and experience, making it unique and brand aligned!

So, whether you're looking to attract high-ticket clients or generate steady sales from a low-cost offer, having the right digital asset in place makes all the difference.

In this post, I’ll walk you through two key strategies for selling digital products, plus examples of the most popular products across different industries. If you're ready to create your own, I’ve got a resource at the end to help you get started!

Two Proven Strategies for Selling Digital Products

There are two main approaches I teach when it comes to leveraging digital products in your business:

1. Using a High-Value Digital Asset to Lead to High-Ticket Sales

If you offer premium services or coaching, a well-designed digital product can act as the bridge between free content and your high-ticket offer. Instead of relying solely on social media or ads to convert leads, you provide a valuable, standalone product that builds trust and delivers real results—making it easier to upsell your premium offer.

Example Flow:

• Digital Product: A detailed workshop, toolkit, or mini-course priced between $27-$197.
• High-Ticket Offer: A 1:1 coaching program, mastermind, or done-for-you service ranging from $1,000-$10,000+.

🔹 Example in Action: A business coach sells a $97 "Automated Sales Funnel Blueprint" and then offers a done-for-you funnel service for $5,000. The initial product not only generates revenue but also pre-qualifies leads for the higher-ticket service.

2. Using a Free Lead Magnet to Sell Low-Cost Digital Products

If your goal is to build an engaged audience and generate consistent passive income, this method is ideal. The key is offering a high-value freebie that attracts the right audience, followed by an affordable digital product they can buy immediately.

Example Flow:

• Lead Magnet: A free checklist, guide, or mini-training.
• Low-Cost Digital Product: A $9-$97 ebook, template pack, or self-paced course.

🔹 Example in Action: A fitness coach offers a free "7-Day Meal Plan" and follows up with a $47 "Complete Guide to Macro Tracking" eBook. The freebie builds trust, and the low-cost product provides a natural next step for buyers.

Popular Digital Product Ideas Across Different Niches

Looking for inspiration? Here are some of the top-selling digital products right now:

• Business & Marketing: Social media templates, email swipe files, business planners
• Personal Development: Journals, mindset workbooks, guided meditations
• Health & Wellness: Meal plans, fitness programs, holistic wellness guides
• Education & Coaching: Mini-courses, printables, membership sites
• Creative & Design: Canva templates, stock photo bundles, digital planners
• Finance & Productivity: Budget spreadsheets, tax prep guides, habit trackers

The beauty of digital products? Once created, they can sell over and over again with little to no maintenance—helping you grow your business with ease.

Ready to Create Your Own Digital Product?

If you’re ready to create a digital product that brings in sales and scales your business, I’ve got you covered. My course, Create to Convert: Your Profitable Digital Product Blueprint, walks you through the entire process—so you can go from idea to launch with confidence.

Click here to start creating your bespoke digital product!